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Since our inception, we have been committed to working alongside charities to raise awareness and funds to help achieve their humanitarian goals. Without our community, this wouldn't have been possible - so thank you from Team Lux.
We've been looking for a way to align our sales with our dream of a better planet - both in awareness and carbon footprint. After careful thought, we're pleased to announce our partnership with Ecologi and Eden Reforestation Projects.
Ecologi is a UK-based social enterprise fixated on changing the tide of climate change. They make it easy for businesses, individuals and everyone in-between to plant trees around the world. Utilising Eden Reforestation Projects expertise, they aim to help thousands of people in impoverished areas by providing fair employment on the reforestation project. They have a goal to plant one billion trees and we at Lux are pushing to be their number one contributor towards this.
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere and are key ingredients in 25% of all medicines.
Our mission is to plant a tree for every ticket sold - and so hope to plant more than 50,000 trees by the end of 2021. Once these trees are fully matured, that will equate to 2,100,000kg+ of CO2 being absorbed every year.
We hope that our efforts to align sales directly to tree planting efforts will give our community a 'finger on the pulse' to our charity efforts and, in turn, encourage to donate as well. If you’d to start your tree planting journey, please click here.